Tuesday, 10 February 2015

Facebook tool of psychological warfare? "Promoted lies"

Estonian special services did not respond to a message posted on Facebook about the existence of organizations wishing to create "the Russian Baltic Republic" in the north east of the country.

Also ignored Latvian ministry announced on Facebook rise of the Russian "People's Republic of Lattgallen" east of Latvia. Reportedly interested in the Estonian and Latvian while the media.

In both countries, living large Russian minority, but both non-existent pseudo-creation of the republic are probably produced in Russia as part of psychological warfare with the Baltic states.

In Stockholm, has just published a book called "Tools of destabilization, or tools of destabilization", dedicated to the Russian methods of disinformation and psychological pressure on the three Baltic republics.

As stated today Per Gudmundson, commentator of the Stockholm newspaper "Svenska Dagbladet", content appearing in social media are often the inspiration for journalists seeking sensationalism. An example is the Swedish autumn campaign against zagadkowemu submarine in the Stockholm area.

Facebook released - probably deliberately planted - a suggestion that it is a Dutch ship, who had practiced in the Baltic. This echoed a bogus version of the Swedish media. According Gudmundson social media are the ideal tool for promotion of lies prepared in the framework of psychological warfare.

How much can you earn on Facebook?

Social networking marketingowcami opened up completely new possibilities for branding and customer contact. These activities can also take care of the young freelancers and earn a little less from the big agencies. The lead fanpage on Facebook, you can earn up to several thousand per month.

Anyone who wants to start making money on running facebookowych profiles has at least two options: either to set up a fanpage and sell it along with observers, or conduct official business page and reap the financial benefits of the current placement of information and pictures related to its activities. For this option to use both social media agencies, as well as young, creative freelancers. We checked the market rate for such activities.

Only agencies can lead company profile?

It might seem that the work in the marketing company is reserved only for large advertising agencies. Small businesses do not always have, however, decide to services relating to the creation of communities of customers and fans on the internet. - It is believed that advertising agencies tend to have higher rates, so to them, guided by the company with bigger budgets - says Joanna Witek Svarte from the company, dealing with the image of companies on the Internet. - Small entrepreneurs are turning more and more often while young, who had moved in social networks.

Daria Cica engaged in such activities for 4 years. Although the leading non-profit private fanpage "I love illustration," it serves mainly to gain experience in the industry. - In my case, most of the orders I received as part of the command. I conducted at the beginning of the profile of the company of friends and then there were increasing more suggestions from other entrepreneurs - he says. Those who would like to start such activities on their own, the internet can easily find profiles of an external social channels on recruitment websites and advertising.
Working "on Facebook" is not just posting

Contrary to popular opinion, this offer does not apply only to inserting posts in the contractual frequencies. They require a professional contractor involvement and self-search information that theme will liaise with the company's profile. Such work is also related to the contact with the client - often a profile on Facebook is the first way to report problems or complaints related to services. - Dialogue and responding to what they write fans, is one of the most important part of this work, which usually begins after the so-called. "throwing Post" - says in an interview with Dominic Bankier.pl agency Wartecki Get More Social, whose clients include Allegro, MTV Poland and ING Bank Slaski.

What does the carrying profile in social media?
Current publishing information and content editing
Self-search or design graphics and photos for publication
Current service customer inquiries and responding to their entries
Campaigns in social media marketing
Seo Company on the web
Constant monitoring of the profile (with higher profiles)
comment moderation
Creating special events, competitions

It all depends on whether the client gives a free hand, and has strict preferences for posts to be published. Often discharged on the shoulders of the contractor is to search for suitable images or content on the web. The more niche industry, the more work awaits the person who manages your company profile on the internet.

Anyone who wants to take up such work, he must reckon with the fact that it requires the availability and developed soft skills and patience, which will certainly be useful in dealing with customers. The quality of such services is also influenced by the creativity and independence - sometimes one additional entry from the novelty of the industry can make a difference within that profile can achieve.

Are you running fanpage you can earn some extra money?

Rates of pay for maintaining one profile on Facebook are different. Zł 300 net per month in the case of smaller companies to amounts in excess of the national average for the profiles of larger entities. It all depends on what range of tasks will fall on the contractor. The question of whether you can keep up with the conduct of such profiles corresponds uniquely Daria Cica - yes. It is, however, in which case the count of the need to carry out several dozen fanpage'ów simultaneously, which may take a whole day. Such occupancy generates obligations as a full-time job, but with them comes a proportional wage.

Work on the Company profiles on social networking sites can be extremely lucrative, especially for people who can not afford to work full-time. Flexible working hours and high income tempting prospect, but willing should expect to engage and orient in the industry to achieve such earnings. However, despite popular opinion, Facebook creates not only an opportunity for loss of time, but it also offers possibilities to on their own wealth to take care of your portfolio.

Young resign from blogs and Twitter. Facebook and Youtube reign

Fewer and fewer people are using multiple social networking - in 2014 only 8 percent. 5 Internet users used the social services per month, while in 2013, 18 percent did so. - According to a report IRCenter research firm. The most popular sites in this category are in Poland, Facebook and YouTube.
Every sixth surfer on the Vistula uses Facebook daily, YouTube visit several times a week (33 percent.). Members of the other channels use them several times during the month. Despite constantly high popularity of the main social media, more and more Poles decide to abandon the active use of multiple services at the same time - mostly young people drop out of blogs and Twitter.
Blogs to rest?

In traditional social media generational change occurs gradually. Place the young (18-24 years) population major cities occupy young adults (24-34 years), living in the cities to 200 thousand. residents. This is a group of persons to which critical when making purchasing decisions are recommendations of friends.
Compared to last year, up by 11 percent. Less active Internet users read blogs declares min. once a month. The vast majority of them are young women (18-24 years), living in major urban centers in the country. Their place is taken by the older men (10 percent.).
Young surfers who abandon traditional social platform, declare an increased frequency of use of the mobile internet (20 percent.) Also grows Snapchatem interest, as well as Whatsapp and Vine.
The paradox Instagrama
Despite a slight decline in popularity (-1 percent) service Instagram increasingly involved every fourth Internet user in Poland (+2.5 per cent. More content than in 2013). Those who benefit from Instagrama at least once a month can be characterized as active and extremely well-oriented in social media. Virtually every of them use YouTube and Facebook, every 8 read blogs every 7 visits Twitter, and every 6 uses LinkedIn.
Despite the attraction of such a committed group of customers, service not entirely to the liking of young people and students (-9%). Their place is taken by a segment of "young adults" and the oldest Internet users (55+). The social media profiles more often involve people 55+.
The data come from a survey carried out by IRCenter "Social Media in Poland. 2014 ". The study is cyclical and is intended to measure trends in digital media consumption in Poland. Quantitative data were collected through CAWI research panel on a representative sample of 1,200 Internet users. Some data on the expression of users has been provided by SentiOne.

Saturday, 31 January 2015

The number of Facebook users grows and grows ...

Founded by Mark Zuckerberg portal is growing in strength, and does not bother him even a fad in the network, which is to not to have an account on the site. Facebook is a giant on very solid legs.

We know this thanks to the report for the last fiscal quarter of last year, which Facebook has posted on the Web. In the third quarter of 2014 the number of users increased by 13% and is now 1.39 billion people, and the continuous activity has more than 890 million. More and more of them are users of mobile devices - 526 million logs on FB because of this type of equipment. A year ago it was 296 million, so the jump is huge. And do you like to finance increases the number of users?

Here, Facebook boasts an even better result, because the revenue for the full year 2014 amounted to 12.47 billion dollars, of which a profit of 701 million. In comparison with 2013. This large increase - by 58%. Generate income, mostly advertising on mobile devices - they are the source of 69% of company revenue. In 2015, additional profits are expected after the "Facebook at Work", that allows to separate the functions of a professional private profile.

Tuesday, 13 January 2015

Facebook is testing a new feature "Sell"

Have something to sell? Click the "Sell Something" and place your ad on Facebook.

The largest social networking site in the world has just introduced an additional feature - "Sell Something" or "Sell". For now, the tests are carried out on a small, selected group of users.

It is possible, however, that Facebook users will soon also in Poland, rather than post an ad on OLX.pl or gumtree.pl, will be able to sell their unwanted items through the US social networking site.

As reported by Facebook, the issue of a product or service to sell is done only in the context of the so-called. groups, or private spaces where you can share specific audience information, photos, documents, and send them messages.

When you click "Sell Something" opens a special box where you can type the name of the item being sold, its description, specify price, post photos, as well as additional information on eg. The delivery options.

Facebook reserves at the same time, it is not a party to the transaction, and for the only responsible course of the seller and buyer.

Facebook already at the end of 2014. launched the option of shopping from the posts. When you click "Buy Now" customers will be automatically upgraded to the online shop of the seller. The button is visible on the site right next to the button "Like".

With the possibility of adding to their profiles facebookowych the "Shop Now" or "Buy now", the company will benefit first from the United States. In 2015, the function will be available for online retailers worldwide.

Among the social networks as the first opportunity to go shopping introduced Twitter. A new feature debuted in September 2014..

For now, purchases using the "Buy Now" can make are US Twitter users. Special buttons are placed at some of the entries. Twitter is currently working with retailers such as Burberry and Home Depot, and artists such as Wiz Khalifa, and Megadeth.

The new service shopping is very simple. Everything is done on Twitter without having to go to the manufacturer's website. Just that users click the "buy now", and then bring the delivery address and payment method. The order is automatically sent to the retailer who carries them out.

Facebook has somewhere in your face. Applications after identity theft prof. Eve Łętowska

Identity Theft website prof. Eve Łętowska shows that the law fails to protect the corporate clients living with personal data.
Article open
Identity theft on the Internet affects politicians, artists, celebrities and journalists. Students create fake profiles of teachers. Disappointed lovers - fake profiles of people who have rejected them. Fake profile is ideal for stalking or harassment.

Prof. identity theft. Eve Łętowska, judge of the Constitutional Court and the rest of the first Ombudsman (we wrote about it in "Election" on January 7, 2015.), Is unique - lawyers who are public so far is hardly touched.

Prof. Łętowska succeeded in getting Facebook to shut down fake profiles that were found. But only by contacting a representative of Poland Jakub Facebook Turowski.

A mere mortal is doomed to fill out the form and send it in an anonymous space, which will get the answer - or not. Prof. Łętowska is rehearsed and got the answer that identity theft is not contrary to the principles of privacy on Facebook.

A few months struggled to remove his false account TVN journalist Andrzej Morozowski. Filled out the form, to be credible, even sent - as told Facebook - scan your ID card. Did not get a response. Helped only contact with Jacob Turowski.

I could not get from Turowski answers to questions such as Facebook examine the report of identity theft, how to verify the accuracy of both the owner of the account, as well as a violation of the applicant. PR firm submitted the case, and this sent me a link to the application form of the infringement on Facebook.

Thomas Relewicz with this company, pressed, said that this method of verification of complaints secrecy. Only betrayed that Facebook founder contacts the account. When asked where he comes from an answer with links to forms, which sent me, he said that from "a spokesman for the region". Refused to reveal his name. Then he said that he called "Facebook spokeperson." And so I do not know whether this is a real person.

Who investigates complaints? It turns out that not a specific person, but "community operation", ie the teams across the world. Relewicz assured that there are "people connected contextually with the culture and language of the country of origin of the complaint", so they are able to verify the authenticity of the account. The methods covered by the company's secret. Denied that searched for this purpose, the computer of the person who set up an account, and the one who reports a violation.

So - despite its name - Facebook does not have a face. Contact with him is a game whose rules known only to one side. A front is not a particular employee is responsible for resolution of a complaint, but an anonymous entity called "community operation", which does not like to complain.

In addition, his response to disappear by themselves account for which they were sent, and so if you can not protect them, for example. Screenshot - you can not even prove what and when "community" answered.

- The ratio of large corporations living with personal data of customers is a relationship of power. A level of opacity of these firms exceeded all limits - says Katarzyna Szymielewicz, president of the foundation Panoptykon.

Facebook, Google, Yahoo! and others are American companies and complying with the European rules when they have an interest. Last year's judgment of the Court of Justice of the EU on the Google Spain (for erasure challenged by the person concerned) provides that if the company provides services targeted to EU residents, it must comply with the law.

This theoretically means that in Poland the person to whom a false Facebook profile does not remove, can this request on the basis of the Law on electronic services. There is a principle of "reported - removed". And if the administrator does not "take off" controversial content, it can sue. In the case of a false profile - for infringement of personal rights. Personal good in this case would be the identity.

But if the Polish court finds that the judgment in Google Spain applies to Facebook? Facebook can claim that the application must be submitted to him in the country in which it is registered with the European representation, so in Ireland. Experience Max Schrems, an Austrian who sent to Ireland a few dozen complaints about Facebook, it does not encourage: Irish Data Protection Supervisor and the applied method of blurring przeczekiwania. Perhaps because Ireland is dependent on taxes from Facebook and similar companies, thus creating favorable conditions for their business, like Luxembourg, where the headquarters of Google. Now Schrems collects thousands of European (Polish) Facebook client application for a class action lawsuit, which lodges in the Austrian court.

They will complain of a breach of personal data. Because if they complained about the violation of the rights of the consumer, Facebook would point them to the court in California. According to the agreement concluded with Facebook only the court can judge its disputes with customers. And who has thousands of dollars to invest in such a process?

You could also sue for infringement of the perpetrator of the theft of personal identity. But you have to have his name and address. Only Facebook has an internet address, which was established profile, and knows the IP of the computer. On this basis, the police could determine the person. But web identity theft is not a separate offense.

According to Milena Bogdanovich, legal counselor, which represents prof. Łętowska, this can be considered a crime of stalking, harassment or persistent, impersonate another person, "using her image or other personal information in order to cause the damage to property or personal" (art. 190a para. 2 of the Penal Code).

But if a false profile is an action "persistent"? I like to prove action "to cause harm", if there is a false profile derogatory content?

Facebook client situation and other American giants can be improved, if the EU adopts prepared for several years Regulation on the protection of personal data. The draft stipulates that all companies operating in the Union are subject to the law, a complaint of a breach of personal data will be considered in the country of origin of the applicant is a person.

Today, even if you manage to win a European trial for violation of data protection, it's still no guarantee that an American company with the judgment surrenders. It depends on the good will.

When it comes to Polish law, is, according to Wojciech Wiewiórowski, a former Polish Chief Inspector for Personal Data Protection, and currently the Deputy Inspector General of the European, should think about the establishment of the crime of identity theft on the Internet. Without the requirement to make it "in order to" harm. - This phenomenon has become a social problem, and is, in my opinion, socially harmful - says Wiewiórowski.

Catherine Szymielewicz wants to increase the accountability of companies. You need its opinion to the Law on electronic services introduced provisions clarifying the obligations of the operator, which reported a violation, for example. Identity theft.

- This should be a fast path: the company shall notify the person who set up the questionable profile, calling on it to prove that it is false. If you do not hear from - the company liquidates profile. If you hear from her, but the company will not consider the case to be obvious - the applicant provides data that person - and let him think. Proposals for such changes have been prepared, but stalled in the Ministry of Administration and Digitization - says Szymielewicz.

Monday, 5 May 2014

Facebook buys glasses transferring to a virtual reality. For two billion U.S. dollars

$ 2 billion for Facebook bought the company Oculus VR, which deals with the creation of virtual reality techniques. But mostly is known for special glasses Oculus Rift, which can be used in simulation games.

Facebook has announced that the $ 2 billion bought Oculus VR . Californian company specializes in products for creating virtual reality . Its flagship products are the glasses Oculus Rift , which are a set of simulated digital reality video game . Mark Zuckerberg , head of Facebook , said that the technology Oculus " can change the way we work , play and communicate ." Glasses Rift not yet hit the market, but even before the premiere commissioned by over 75 thousand . people.


Platform of Tomorrow

Head of Facebook announced that it plans to expand the technology Oculus , and then used in systems designed for communication, entertainment and education.

- Mobile phones are a communication platform today , and we are preparing to create platforms of tomorrow - Zuckerberg said , commenting on the latest purchase . The creator of the popular social networking site added that Oculus has a chance to become the "most social networking platform in history and can change how we communicate now ."



Interestingly , in December last year, Oculus VR obtained from Andreessen Horowitz fund $ 75 million grant for the placing on the market of virtual glasses. The product has also be developed so that it can be used in education, films , and architectural design . For now, Oculus Rift glasses are directed primarily to the players. They allow the user to literally " feel " as if it was inside the virtual world of the computer game. However, they can be easily adapted to control e.g., military drones . And now use them in training NASA astronauts who with the help of exercise equipment on the surface of the digital preservation of Mars.

The equipment weighs about 400 grams. By imposing such glasses can move and look around in real time in the digital world. The technology allows freedom of movement in virtual reality , because the image is adjusted to the human eye, presented in 3D space reacts and changes with each movement , creating a sensation of natural , such as walking or swimming . The device can be purchased through the official website of the manufacturer for $ 350 apiece.
large purchases

Last month, Facebook gave 19 billion dollars to buy WhatsApp . This application for mobile devices , which easily allows you to send short messages , photos and videos . You can download it for free. Free is also the first year of use. Later, the use of the applications you have to pay 99 cents for each 12 months. What is important in the application does not have ads. Currently, the application has 450 million monthly active users and 320 million per day .

Why Facebook is addictive? Because he knows how to teach us

Facebook is increasing in strength - not only in terms of number of users, but also their activity on the site. How is it possible that Facebook makes us more and more? The answer is simple: he knows what we like and understand us more and more.

Mark Zuckerberg announced on Wednesday that 63 percent that day . of 1.28 billion users logged into Facebook , and the percentage of users who log on at least six days a week exceeded 50 percent .
"Like"
Facebook has launched a news channel ( news feed ) in 2006 , but the " I Like it " was introduced only a year later. From that moment the service knows what is really like and what we are interested .

Since then, the news channel has changed with with a simple chronological list , the mechanism " able to study us."

Therefore, posts on our " Wallu " are ranked according to what is most likely to be interesting for us . The purpose of this was to ensure that such views baby pictures of our friend will take precedence before knowing the result of the game " Mafia Wars " achieved by another of our friends .

This mechanism , however, was far from perfect. Funny meme collected thousands of high-speed " lajków " when a reliable analysis of military conflict was punished by the algorithms Facebook, because you do not obtain the approval of members .

junk posts
This meant that " walle " were filled with " junk information", where users truly hated . These posts were " clickable " headlines for gain as much polubień and " clicks " . And these lead to pages filled with spam and ads.


Facebook buys glasses transferring to a virtual reality. For two billion U.S. dollars
For $ 2 billion ... read more »
In the absence of the " I do not like this " algorithms Facebook, had no way of knowing which posts the users are not interested . Finally , a year ago, Facebook has admitted it had a problem with the quality of the content . Service began collecting new data to generate insights that old data - liking of , make comments - could not do .
By Facebookowi in the conversion algorithms are currently three data sources : surveys , A / B testing and research on the time the user spends away from Facebook when you click on the post and what he was doing when he returns .

thousand version
Facebook testing variations of their algorithms by showing him a small number of users . As it turns out , may be even a thousand different versions of the site for different groups . Facebook collects data from them to see which generate positive change , and that negative reactions.

Every time you log in to Facebook, sites algorithms must choose which of the average of 1,500 posts to put on top of our news channel .


Some speculate that the changes were developed specifically for the degradation of some sites and at the same time to raise the ranking of others. - Facebook determines the quality of content is not the objective ranking system , but according to users' tastes - emphasizes Will Cathcart , who in the company of Menlo PArk oversees product management teams .

Wednesday, 22 May 2013

Facebook tired of the British and the Americans?

Only in the last month has lost millions of Facebook users in the U.S. and other developed markets. Well suited for the countries of South America.


The company Socialbakers analyzed the results of Facebook. It turned out that Facebook is doing worse in the U.S. and the UK. In the U.S., over the last six months logged on to almost 9 million users less than in the previous six months, in the UK - about 2 million. Especially bad for the portal is the last month - the U.S. decline was 6 million members (4 per cent. Less), the UK - 1.4 million (4.5 percent)..


Not everywhere, however, recorded a loss of interest in Facebook. Total monthly logins continues to grow in South America (Brazil about 6 percent.), India (4 percent.).

Facebook and Marketplace, a year later, it's time to take stock


18 May 2012 Facebook went public with a set price per share at $ 38. Today, after years stay in the global financial markets, social equity giant faces worse than the day of the premiere, but recent records are not the lowest in the short trading history of facebook.
Stock market debut of Facebook, when you set the entry price per share was $ 38 did not bring about a revolution, as predicted by most analysts, the market price of the shares during the session only slightly exceeded the $ 40, and finally at the end of the IPO remain higher than the opening price by a few cents.
The next day the crew had much to disappoint Zuckerberg, in a relatively short period of time a single company's stock price soared down to the level of $ 17.55, but it was the moment when the giant bounced off the bottom and began an arduous march upward.DoubleDown Casina Hack

To this day, Facebook did not recover the value that was calculated on an IPO. Closing of the first year as a public company appointed at the level of the share price of 26.25 USD. This means that 30.9 percent decrease compared to the input value of 18 May 2012. Down 30.9 percent per year may seem a significant loss, but remember that the stock market has a much higher risk and higher volatility than the bond market and other banking products and financial services. In turn, those who have purchased shares in social networking giant at a time when they were on the "hole" in less than a year, gained almost 50%. Hack

In the last quarter of Facebook had revenues higher than expected by market analysts, to € 1.46 billion. Today's valuation of Facebook closes in the amount of 63.47 billion dollars. This huge money, but a year ago, on the first day, the company was valued at $ 104 billion. However, despite the initial revaluation, most analysts are agreed on the fact that devaluation is not a de facto loss, but the actual rate card adjustments social networking giant's market power. During the stay in the public market, Facebook has changed, it has become a company with lots of cash, profits steadily increasing revenues, working with manufacturers in the telecommunications industry, while continually expanding its core business is still adding new features. Those who hoped that Facebook is a bubble that will burst soon, slightly miscalculated.