Saturday, 13 April 2013

Facebook introduces categories of partners


Facebook introduces categories of partners in the U.S., simple tool for marketers of any size targetowańá ads to wider audiences.
For example, a local car dealer can show your ads to people who live nearby and are looking for a new car. Until now, advertisers can display their ads based on user interests disclosed. Now, after the partner category may also serve ads to users based on purchasing decisions.

Categories partners use the data provided by companies such as Acxiom, Datalogix or Epsilon. Facebook, partners, and advertisers do not share any personal information. As with other advertising products, marketers know only the size of the target group and do not have access to any personal information on this category.

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