Facebook: Sponsored search results and a new look for messages

Changes, changes, changes. Zuckerberg has traditionally Facebook in the ongoing beta, which has its good and bad sides. Last batch of changes will apply to the message window, and sponsored search results.
The new look of the message is to allow comfortable use of poczty@facebook.com, news, and chat in one place. What happened to the good news. In addition, Facebook will introduce keyboard shortcuts, which is also useful functionality. It is not known what specific functionality will hide the shortcuts. Well, maybe except that the list of keyboard shortcuts will cause the Alt + Q (Ctrl + Q for Macs) A modest number of users of social networking sites have access to the new interface messages from yesterday, in the next week update will be introduced around the world .

Good news Zuckerberg boasts the Newsroom Facebook. Of those not very pleasant for the users we need to find out from other sources. As is clear from an e-mail that was sent out by the PR-men Facebook to some advertising agencies, and which reached TechCrunch, a social networking site launched yesterday Sponsored search results. Let's take a look at it:

- Today we launched Sponsored search results and would like to share with you the details of the product. Every day, many people on Facebook using our search engine to find people, places and things. We would like to help them in finding their relevant products, brands and services. Sponsored search results give brands the possibility to buy ads on search results which will translate into a greater awareness of users and applications move to the state, or the place. Sponsored results offer:

First Increased state news distribution, placing it in one of the most used features Facebook.

Second Possibility of sending the message to the target group, which is looking for your brand, so you see between related applications, pages, and sites.

3rd Flexibility in adjusting the target landing page, for example, a specific tab on the country side.

With this product there will be no diversion outside of Facebook, you will be redirected to a specific page, bookmark or application.

Sponsored Results will be available today in the Power Editor, in the later hours.

Compared to a solution that has been tested before, the ads in the search results are now clearly separated from the normal results. You can also (apparently) to hide a particular advertisement. This does not change the fact that this ad is the first in the search results.

Unfortunately for Facebook, sponsored search results can still be a lot less useful to advertisers than Google analogous. Usually, if you've been searching for something that Facebook is a very particular person, event or company. Unlikely that by displaying sponsored result manages to distract you from what you are looking for. Even if the ad will be on the top of the results. In the search for Google products and services will continue to have the upper hand. This does not mean that you can not try to compete with them.

Facebook fast food as an emotional

"A long time ago me and my husband every night before going to bed instead of on the Facebook post, we talked. I must admit that I miss it ... Żona_22". So begins the book by Melanie Gideon search for intimacy in today's world.

Alice Buckle is a wife, mother of two teenagers and entuzjastce Facebook. When Alice decides to participate in an anonymous online survey about marriage in the twenty-first century, does not suspect how much it will change her life.

- This book shows a very interesting sociological phenomenon: the substitution of another person close proximity to the virtual, which is emotional for me today fast food - says

Although the story concerns a middle-aged woman, according to the psychologist describes a problem with the younger generation - teenagers I work with want to be popular on social networking sites, and for them, the more friends network, and more "zalajkowanych" pictures the better mood. Unfortunately, this is done only in the virtual world, and does not correlate with joint meetings in the real world.

He is the author of the bestselling memoir "The Slippery Year," recognized as the best book of 2009 by the American radio station NPR and the "San Francisco Chronicle". She wrote for the "New York Times", "San Franci

Facebook ceases to grow? It looks like it

At least in the United States.

Mark Zuckerberg may be a bit concerned about the recent statistics of your site in the U.S.. According to a report by analyst firm comScore, in the period from March to May fell - a slight, but still - the number of unique U.S. Facebook users. In March, there were 158.93 million in April alone 240 thousand. less, and last month the figure was 158.01 million. Since the tracks it to comScore, Facebook does not have fared so badly in the U.S..

This is clearly a disaster, though probably a downward trend in the U.S. will be maintained in the coming months. It should be borne in mind that Facebook still functions in many other regions of the world and conquer other countries on a regular basis, recruiting millions of new users and compensate each other in this way worse in the U.S..

Facebook kills out to the threshold of one billion unique users around the world, and probably soon will be able to go far to cross. So far, nothing indicates an imminent decline in popularity largest social network. But in five years this could change.

Facebook and Amazon want to take over Blackberry

Research in Motion (RIM) BlackBerry smartphone manufacturer, is considering selling part of the production company of mobile devices. Among the potential buyers are mentioned Facebook and Amazon - tells the UK by The Sunday Times.

Research in Motion (RIM) BlackBerry smartphone manufacturer, is considering selling part of the production company of mobile devices. Among the potential buyers are mentioned Facebook and Amazon

Willing to take the BlackBerry is missing. Platform are interested in the Internet industry giants such as Facebook and Amazon

At last! You can edit entries on Facebook

But it is worth asking - why so late?
Facebook users finally got something I have been waiting a long time. World's largest social network introduces the ability to edit their own comments.

Officially, the change will be introduced gradually. This means that some users (eg me) can already use it, and others, will have to wait a day or several days. Edit comments - what has - absolutely all entries will have ever put in the service. So, if you recall that a year ago happened to you some nasty typo, you'll be able to find it and correct it.

Of course, the option of editing has been placed there, where until now there was the option to delete entries. After it, the box opens with the comment again, and we will be able to make changes to your listing.

Why, however, we had to wait so long for this basic option? That Facebook has not said.

Manchester United - Football Facebook?

One of the largest and richest football clubs in the world later this year plans to debut on the dance floor. It reminds me a little IPO Facebook. MU is a great brand recognized by nearly all - the problem is that I do not see how the club can create value for shareholders in the long run.

The business model of football clubs are rarely based on the generation of profits, and if it makes money, the fans usually ask for them for the purchase of new soccer stars.

This is not the first public offering of Manchester. Club was on the stock market in the years 1992-2005, and through a leveraged buyout became the new owner of the Glazer family. For MU paid $ 1.2 billion, of which 790 million was financed by debt. This increased level of debt the club and significantly affected the financial results. Currently, the owners intend to raise $ 1 billion and pay off the bonds. Although the official documents do not exist, and still do not know where the stock market will be a club, it is said that the owners are considering publication of the 30 percent. shares. So how does it look from the perspective of value?

What value of

It is clear that selling less than 50 percent. shares, the current owners maintain control of the club. Assuming that will offer 30 percent. shares, the value of the whole of Manchester will be around 3.3 billion dollars. It's about $ 1.1 billion more than the Glazer family paid in 2005 and translates into a market value of the order of 19.2 times EBITDA recently published. That's pretty high! And due to the fact that the salary / contract riders are subject to amortization and are an important part of the cost, the market price to earnings could amount to about 50 - expensive, taking into account the relatively low growth rate of earnings (see table below).

What about revenue growth and to whom addressed will offer?

I doubt that large institutional investors rushed to the football club shares, even if it is Manchester United. Football business model is based solely on the results on the pitch. One bad season (such as ineligibility for the Champions League) can have a huge impact on financial results. This was the case of FC Copenhagen (Parken Sport & Entertainment), who published a warning about the results after they failed to qualify for European competition.

In 2011, Manchester United's revenue growth was around 5 percent. r / r Basically, the items were higher revenues from product sales and receipts from the media than the earnings for the stadium.

If you check my theory and institutional investors will find this kind of business model, the base inwestorska will be based on individual investors. Here, you can count on the most faithful fans, who want to be able to say that they are "owners" of their favorite football club. To me, it is rather just another way to tell the club donations.

In summary, it is difficult to predict how a valuation of Manchester after publicity, especially given the current stock market situation. Certainly not a cheap investment, and revenue growth seems to be very limited. So, rather it is not a good investment. Nevertheless, the present owners will certainly count on the loyalty of fans on the dance floor.

Samsung Facebook. The gossip is over

South Korean giant is reportedly gearing up for Facebook dethronement. Społecznościówka created by him was even named similarly. How much was this the truth?

As reported by The Korea Times, Samsung intends to go to war with Facebook and create your own social network. This is tentatively called Samsung Facebook. But this is just rumors. We have already explained them in his blog.

As we read on Samsung Tommorow, the operator actually works on improving its services Family Story, but it has nothing to do with Facebook. And all of the information reported in the media about this, they are fabricated.

According to earlier reports, społecznościówka Samsung was supposed to be available early next year, he produced smartphones, cameras and TVs. Samsung Facebook and would be her internal working name.

Facebook gives up its own currency

Community service created by Mark Zuckerberg says goodbye to the currency of Facebook Credits. So far, it served to buy virtual items and services for games and applications running within the portal. Support payments was one of the pillars of the revenue Facebook.

By the end of developers building applications have time to make the appropriate changes to their programs. Facebook Credits will be converted to the balance reported in the local currency of the user. From the perspective of visitors to your site, so not much has changed - the money paid to the "account" will no longer be seen as the sum of the virtual "credit", but as the amount to be used.

Functioning since 2009 had a virtual currency system to harmonize the way of shopping in the burgeoning entertainment business. Portal application developers forced to collect charges from users only in the form of Facebook Credits. This allows better control of the payment and collection system seal not insignificant, because 30 per cent, commission.

End of the virtual currency does not mean that Facebook resigns from participation in the profits of application developers. Fees will be collected remains, in the same amount. Justifying its decision, the representatives of the portal argue that changing the form of settlement will enable developers to simplify the settlement application and adjust prices to different economic conditions in individual countries.

Facebook loses users in the U.S.

In May, slightly decreased the number of Facebook users in the U.S., gives the Reuters website.

Last month, Facebook had 158.01 million unique U.S. users, less than 158.69 million in April and 158.93 million in March, according to data from comScore. Looking at the data year to year, we can see the number of users increase by 0.5 percent.

How long the Americans stay on Facebook? In May, visitors spent on the site an average of 380.8 minutes, or more than six hours. This represents an increase relative to April to 378.9 minutes.

Recall that in May, the world's largest social networking site made ​​its debut on the stock exchange in New York.

Internet users with Facebook won - giant will pay $ 10 million.

Giant social network - Facebook - under a settlement decided to pay $ 10 million for being wrongfully used the image of their users in the ads.

Last weekend it was revealed that Facebook decided to go for a settlement resulting in the need for charities to pay $ 10 million round. It's about suing users claiming that their image has been illegally used in advertisements designated as "sponsored". They are advertising in which we see what our friends liked the brand.
Facebook sued five people, but a California court considers that the breach of which could go as far as the third American. Such a lawsuit could cost the company billions.

Ads with the names of our friends who pulubili the page is an extremely effective form of marketing. Sheryl Sandberg says that it is up to three times more effective than one that does not apply to friends of users. Internet users believe that the service has no right to publish information about what brands they like. Even more may not use their personal information and photos. Even if this is consistent with the rules of the site.

Facebook cheat

The operation Facebook

Hackers of the Anonymous group are planning a daring attack on the largest social network?
Thanks to the hacker group Anonymous November 5 2011 year had to go down in history as the day of the fall of Facebook. Anonymous swaggered announced the destruction of the social network, but the attack did not happen.
Another viral Internet attack date was 28 January. Also, these predictions were not realized. Does this mean, however, that the so-called. operation "Facebook" really went down in history?

Anonymous has successfully attacked the websites of companies such as Visa, Mastercard and PayPal. Still, experts doubt that the collective of hackers hiding their faces behind masks of British freedom fighter Guy Fawkes could seriously harm the powerful Facebookowi. In view of the operation "Facebook" distanced themselves even some members of the group. You can, however, that hackers actually comes something else.
Admittedly, the social network does not fit the profile of previous victims Anonymous. Groups of hackers first became apparent in 2008 when the recorded video clip released by the Scientology sect. In the film, Tom Cruise recorded speech to other members of the controversial religious group, explaining their vision of the world. Under this clip many Internet hackers and activists created a movement protesting against scjentologom. Fearing retaliation, the group members as the source of the leak they decided to remain anonymous and do not represent the official spokesperson. After hacking the servers on the Net, they have provided confidential materials related to, inter alia, "dianetyki for children".
Anonymous activity was not limited only to the Internet, however, the group has organized a variety of actions "in the real world." This rather unusual, as the hacker, a form of protest was also successful in their later campaigns. Members of the group manifested before the Church of Scientology buildings, wearing masks, which later grew into a symbol of Anonymous. The inspiration for this costume was the movie "V for Vendetta", referring to the history of Guy Fawkes, although its shares took place in a fictional reality. The main character struggles with the dictatorship in the name of human freedom - the same idea write on their banners "haktywiści" from the group Anonymous. Since the campaign against scjentologom their goals are those who - in their opinion - violate this freedom.
The most spectacular of the previous attacks had a relationship with the portal WikiLeaks. When the portal causes a sensation, revealing a secret U.S. government documents, MasterCard, Visa and PayPal stopped handling payments to whistleblowers. In response to Anonymous launched "Operation Payback," which brought them fame throughout the world. Under the framework, these hackers have blocked servers, providers of financial services to the exclusion of their websites. Because by Anonymous blocking the flow of the Wikileaks had no legal basis, they considered his actions to be justified, both morally and from a legal point of view. Then the support for the attack was unanimous - if Facebook is different.

Facebook - an unusual goal
The attack on Facebook was first announced in August 2011, in order prepared in this video clip distorted computer voice says "Facebook sells about state institutions and the implicit method provides data users." How do I keep anonymous, such information could buy everyone who has sufficient money.Facebook also prevents opponents inability to remove from the site previously shared photos - only disappearing links to an image, while the file itself remains intact. Further plans for the stored images are unknown. Anonymous, it is therefore a party to the war with an Internet espionage and unauthorized use of data.



"Anonymity on the Internet has to disappear," said Randi Zuckerberg, former head of marketing for the Facebook (Mark's sister)At least one of the group of channels on Twitter - @ anonops - there are entries distancing the action, stating that the "operation" Facebook "was organized by a small group Anonymous - it does not mean that we all support it." Finally, Facebook, despite the relentless criticism because of insufficient protection of privacy, is also a tool to fight against totalitarianism. During the Arab Spring many Egyptians had placed there, your videos and photos, telling the manner about the situation in the country without censorship and faster than traditional media.


Another gap in an Anonymous is that, for ideological reasons do not seek to attack the media, which in fact is their ally. Loose structure of the group can, however, some of them to break away from the ideological core.
The classic attack would be very difficult
A hacker group Anonymous in an interview with the magazine "Focus", stated that the action is the result of "megalomania and drugs." Finally, the overload of server farms that support every day 500 million Facebook users would require the use of extremely powerful weapons. Resources used by the previous Anonymous attacks on this scale seem ridiculously small. As he told us one of the observers of the environment, "the action against Mastercard servers at the appropriate IRC channel was 2000 users." The attack can take part only logged in the chat room.Had a similar number of hackers tried to deal with Facebook, even with tools significantly increased their firepower, perhaps a social networking site would get a cold, but it will not cause a more serious ailments. The idea is a fast-acting site, are still handled and filled with photos, videos or links by countless users.
The system, which is based on Facebook, is tried, and this makes it very stable - Anonymous is not the first opponent, with which he would eventually face. Portal is at all times under fire, and still has to fend off attacks. Mark Zuckerberg has made the need for virtue and reward for hackers found vulnerabilities. The company has paid on this account has already tens of thousands of dollars. A good technical preparation in case of attack is also confirmed another detail - the group making the portal most problems are not the sinister hacker, but just programmers. To the operating system without glitches could add new features, at the beginning made available to them in accordance with the principle of "hidden launch" - users do not see the new options, but the browser loads it and executes in the background.
Any errors developers can therefore cause a DoS attack on their own servers. To have such a shot in the knee, the page still work, Facebook can turn off individual features, thereby allowing the function to the entire portal. Restrictions can even rely on the introduction of a special safe mode ("Red Button Mode"), which does not operate a chat, or display refresh status photo gallery, and only loaded user profiles. Mechanisms to protect against errors portal's own developers are also helpful in case of hacker attacks, making Facebook a difficult goal.

After all, Facebook can hurt. You can successfully attack even large parties, if only engage in are enough, but without a thorough knowledge of a possible attack site structure reminiscent of banging my head against the wall. It is worth to note that when hackers informed about something, there are already two or three steps forward. For this reason, developers treat the threat seriously.
The risk is that the initiators of the operation "Facebook" is undervalued. This is shown even otwary letter sent by the group. "We are not planning any DoS attack" - write the authors. The letter is not in any way a proof of surrender Anonymous, it allows at most suggests that Facebook servers do not become the target of direct attack. The letter draws attention to the readers that popular around the world platform has a weak point - and it is not necessarily a technical nature. From the perspective of Anonymous Facebook's Achilles heel is the first free approach to user data. So group plans a campaign to sensitize on the issue of Internet users.



"We are not planning a DoS attack on Facebook" - posted by Anonymous, even though some of them previously announced, the annihilation of the biggest social networkDifferent actions are thought to show users of Facebook, to which the risk of exposing your security and privacy by using the portal. Anonymous call to create a fake Facebook accounts and flooding "dead souls", which would reduce the attractiveness of the community. Hackers also proposed to carry out educational activities in the real world, using different props - from posters to T-shirts with slogans antyfacebookowymi.


It is true that Anonymous does not want to cause any damage to the average social network users, but also encourage the use of Facebook in the fight against Firesheep tool. Thanks to this extension for the Firefox web browser, even inexperienced users can control the Facebook account to log on the portal through unencrypted connection using the public network. Although the tool can not read other people's passwords, but until the rightful owner of the account is logged on, the intruder can send messages on behalf of the machinations of Facebook, pouring their portal.
It should be noted that opposition to Facebook does not mean opposition to social networks as such. Anonymous suggest alternative portals, placing greater emphasis on protecting privacy, such as for example open source Diaspora in New York founded by students. Parallel motion Anonymous members are working on their own community called AnonPlus, attaching great importance to the security of private data. It is therefore possible that the goal of the operation "Facebook" is completely different than we think - maybe it's just a big advertising campaign AnonPlus service.

AnonPlus: Community Privacy Protection

Anonymous Hackers environmental work on the portal which has become an alternative to Facebook - it is available at http://anonplus.com/. The maindistinguishing feature of the most popular site AnonPlus social network will careabout your privacy. Unlike Facebook or Google +, you will not need to name.Instead, they will not use nicknames, like on the internet. Predict the portal that willAnonPlus social network where you will not need to worry about censorship orrefrain from expressing their own opinions. The decision to build the portal was made under the influence of ejection Anonymous from Google +, where they wanted to set up a profile named "Anon Your News". The official opening dateAnonPlus network is not yet known, but you can try to access the test.

In this way, Anonymous might attack Facebook

Links: The attacker can perform a simple DoS attack - for example, by using eitherthe new program LOIC # RefRef - in a short time by calling the page so many times that links to it will be blocked and it becomes available.

Servers: Hackers can connect to the Facebook server, and constantly keep them. At some point, the server capacity is exhausted and it will be blocked.

Components: Knowing the infrastructure of Facebook, hackers can attack in a thoughtful way of service and individual modules send packets Ping of Death, causing servers to crash.

Website: Gaps in the source code of the Facebook allow attackers to stitching in her changing the script or reset the data of millions of users.

WWDC 2012: Facebook and brand new maps in iOS 6

As expected, Apple showed how it will look like a new version of mobile operating system: iOS sixth We find in him a total of up to 200 amendments, including the long-awaited integration of Facebook.








What changes occur in the next upgrade?
1. Siri

2. Integration with Facebook

A year ago, Apple announced that iOS 5 will be integrated with Twitter. It consists in the fact that the level of various applications (eg photos) may be sent directly tosite content mikroblogowy. The integration with Facebook will be based on similar principles.

Facebook will be attached to the contacts and calendar (you will see in it, for example, birthdays of friends), and a notification appears on the "Send toFacebook" and "Send to Twitter". Friends will also be able to see what kind ofapps from AppStore liked.

Third FaceTime also by 3G

FaceTime, the video calls, up to now can be done only via WiFi. In iOS 6 will alsobe talking over the mobile network.

4th mail

The selected contacts can be listed as "VIP". E-mails from such people will fall into a separate folder (also called "VIP"), and thus have become more visible. Finally,you are also an option to easily paste pictures and videos for the content of emails.

5th Photos

The new IOS feature appears in the Shared Photo Streams, the option to share photos with friends. Sounds like a Facebook option? Perhaps, but it does not. It will rely on the fact that the album (or selected photos) can be made available to selected contacts. When you activate this feature, photos will automatically appear on their devices with IOS in iPhoto or Aperture on a Mac and Apple TV.
6th Auto answer and do not interfere
You can not pick up the phone? In iOS 6 appears to send automatic replies like "I'm in a meeting, call back." This solution, known from other mobile operating systems, in the end will also iPhones. You will be also the "Do Not Disturb," which will rely on the fact that we can turn off all notifications for a given time (eg at night). During this time, messages or calls can come to us, but the phone will not inform us about them.
7th Brand new maps and a partial divorce from Google


Google still remains on IOS devices in the form of, inter alia, the search engine, but will no longer be the default provider of application maps. Apple will be the same. Purchased by the company three companies involved in making map permitted the creation of an alternative solution. The new application has built-Map navigation feature and the ability to browse cities and buildings in 3D.Appear to be also an option to show the traffic in real time.
8th Lost phone
The IOS has long been the "Find the iPhone." But now there is a new option - "lost phone". If you lose, you can send a contact number for him and lucky finder will be able to immediately call back. World of Apple probably really is pink and filled with people of good will.
In total, six receive iOS 200 fixes and new features. Looks great - the software has already went into the hands of developers - they have several months to prepare for a new iPhone application, which is due out in autumn, along with the release of IOS 6th Software will then on the version of 3G iPhones Up, iPad 2 and 3, the iPod touch. Apple points out, however, that not all of these features will be available on all devices. We do not expect, for example, to Siri went on iPhone 3Gs.

"Facebook is eviiiiiiiil"

Communication through social networking has become an inseparable part of modern life online, and the most popular portals now boast tens of millions of regular users. According to a survey commissioned by Kaspersky Lab by Harris Interactive in February-March 2012, 56% of users in the U.S., Europe and Russia regularly visit social networking sites. The study involving almost 9 000 users from seven countries show that social networks are on the second place, second only to e-mail, in terms of ways of keeping in touch

Anti-virus software installed on those computers should provide protection against malware on social networking sites (Fig. chip.pl

Keep in mind that sites that are associated primarily with the fun and communication, are also its dark side. 27% of respondents indicated that they received a suspicious links and attachments in messages sent via social networking sites and e-mail. Most users are aware of the risks that may be associated with social networking sites - 55% of respondents stated that is aware of this problem. Almost the same percentage of users (56%) did not publish sensitive personal data such as telephone number or home address on its pages in social networks. 63% of respondents do not add people you do not know personally, one of their friends, while 68% rule, do not click links from people I had never heard of it. These measures, although they are quite effective, do not provide protection against infection and data loss - criminals often gain access to user account and spread malicious software infected with links to all his friends.It is also worth mentioning that 47% of users regularly communicating via social networking sites using your smartphone, and 46% used for the purpose of the tablet. The low level of protection of such devices can easily lead not only to steal account information on a social network, but also to serious injury.While smartphones and tablets are becoming increasingly popular, computers are still devices, which usually is accessed social networking sites - according to Harris Interactive survey, 61% prefer them to users. This means that the antivirus software installed on those computers should provide protection against malware on social networking sites

.A full report on a study commissioned by Kaspersky Lab by Harris Interactive in February-March 2012 is available on this page (PDF).

Facebook blocked Femen. Photo photojournalist "On" removed

Picture taken by Maximilian Rigamonti of half-naked Ukrainian feminists protesting against the National Stadium on opening match of Euro 2012 was blocked by Facebook administrators.

Picture taken by Maximilian Rigamonti of half-naked Ukrainian feminists protesting against the National Stadium on opening match of Euro 2012 was blocked by Facebook administrators.

 - More than 400 people "zalajkowało" is a picture on my private profile. Then I read: "Photo violate the rules of Facebook, contains offensive content." So I understand that it contained pornography, violence, and hate - says Rigamonti. I recalled how last Friday, June 8, shortly before the match between Poland and Greece in the crowd of fans ran out young girls dressed only in jeans. - The naked breasts and bellies were powypisywane texts like: FUCK EURO. I shouted out what they had written on their bodies. The whole operation lasted no longer than 40 seconds. The police caught a woman armed with fire extinguishers and carried them to their cars.

Facebook opened the app store

Facebook open platform for applications, which will be available for most web users społecznościówki - tells the BBC.

Residents of the U.S. registered in the portal will be able to use the platform now. The rest of the world, including Poland, to access applications offered by Facebook, will have to wait.

 Nearly 600 applications are already available in the online store. Among them are Pinterest service and the cult game "The Sims".

 Facebook by launching a new product the company wants to increase profitability, which after the stock market is not going through a difficult period.

Facebook has already lost 32 percent. market value

Quotations Facebook fall the next day in a row. At Tuesday's close in New York's share price was $ 25.87, which is the day they become cheaper by 3.8 percent.

Starting from the stock market debut on May 18th, when you start trading values ​​the world's largest social networking site with a rate of $ 38 per share, the company's market value has dropped by 32 percent. - Reports Bloomberg.

 Published this day poll Reuters / Ipsos indicates a less popular site in comparison with the situation six months ago 34 percent. Users spend less time on Faceboku, while only 20 percent. looks at the portal more often than before. The survey also found that only every fifth user portal chose to purchase products because of ads or viewing comments on the site.

Last month, Facebook admitted that the influx of advertising for the portal is not keeping pace with the increased number of users as more and more people reach for the service via mobile phones. Simultaneously, Facebook itself is not able to assess their ability to generate revenue from advertising on mobile devices.

 For 12 days Facebook share trading in the stock market for eight values ​​of the portal lose its value. Facebook, Morgan Stanley, which was the main guarantor of the issue, they are criticized for an increase of 25 percent. number of shares offered at IPO to 421.2 million and a window opened up and the price is for a few days before the company's IPO.

Facebook opens to the children?

Returns the controversial issue of access Facebook for children under 13 years of age. Community portal reportedly working on technology that will allow the youngest Internet users to use the service under the supervision of parents.

 The newspaper "The Wall Street Journal" cites an unnamed source, according to which Facebook is testing mechanisms that link your children with their parents' accounts, as well as the settings allow parents to decide with whom their children can make friends on the site and what applications they can use. Opening of the Forum for the youngest Internet users would give us a new group of users as well as another source of revenue. According to informants, "WSJ", a service of parents would like to charge for games and other entertainment content, which would benefit their children.
Currently, the use of Facebook by children under 13 age is officially permitted. However, in practice this limit is difficult to enforce because the site by registering the youngest Internet users often lie about their age.
 Last year, the organization Consumer Reports estimates that 7.5 million users of the service is less than 13 years, with over 5 million - less than 10 years.

Wrangling titans - Facebook wants to Opera, Opera does not want to Google, and Bing

There are still reports from the battlefield between Google and Facebook. As reported by various sources Facebook is going to take over the Opera House. This, in turn, refuses to take the long-term cooperation with Google, which indicates that the alliance with Facebook could be true.

 Add to that the rumors that recently Facebook was able to refuse to Internet users using the Chrome entry in his hand, pointing to browser incompatibility with their system.

  Let us go further - Official Internet users cited a report PageLever, which penetrates that both Google and Bing significantly decreased the number of links to fan sites on Facebook. It remains the basic question - what Facebookowi Opera?Cofnij zmiany

Facebook is looking for new sources of profit

IPO the most popular social networking site much disappointed investors. One possibility is to reassure shareholders mobilize the revenue from the rapidly growing market for mobile services and applications. Experts argue, however, that Facebook still does not know how to profit from this segment, and haste may imperil the safety of millions of users.

With Facebook already uses more than 900 million people around the world. The number of portal users is second only to Google. Analysts however, point out that, since his greatest popularity model of the Forum has not changed significantly. Still it is based on a commitment to traditional methods of communication with the user (desktops, laptops).Cofnij zmiany

In the broad IT sector in the meantime there are great changes. More and more people want to use these services using the tablets, smart phones or regular phones. According Tripa Chowdhry'ego with Global Equities Research, lack of innovation in Facebook does not result from the fact underestimate the potential market for mobile applications by Mark Zuckerberg and top management concern. I just do not have a clear strategy for business use of new opportunities.

"Facebook for a long time should have developed a plan for ongoing development of mobile services." - Says Chowdhry. For a company that went public a short time and its value fell by billions of dollars of such delays are unacceptable.

The need to reassure shareholders and the pressure to achieve better results may lead to a chaotic, ill-considered action. You can expect to see more information about the plans for the acquisition of companies whose products even more zintegrowałaby Internet users with Facebook and encourage advertisers to be more active.

Much is said about the desire to purchase the Opera browser. In April this year. billion dollar Facebook took Instagram. Many analysts have so far not understand why the board as a giant Facebook has paid money for a small company. Similar, jerky movements in the future may be hard to explain to a very pragmatic shareholders.

Chowdhry predicts that the real problem (this time for the users themselves) can occur when Facebook will want to enter the world of mobile payments. According to the analyst, this segment has significant growth potential, estimated at several billion dollars. The giant's purchase of a company specializing in developing applications to use mobile payments will not be a problem.

Global Equities Research Specialist fears of trouble with the provision of an adequate level of protection for such transactions. Recall that in 2010, Facebook was caught in the fact that its users transmit data producers to the application, provided by the community portal.

Although Opera Mini is a very good web browser for mobile devices, its market share is small. Perhaps, instead of issuing another billion dollars for the purchase of Opera, it would be worthwhile to invest in its own open platform.

In a world which will soon dominate HTML5, Facebook should develop their own publishing platform applications, adapted to the needs of both the developer and the requirements of browsers. Such a platform should enable suppliers to create applications using their choice of tools (Microsoft, Google, Mozilla, Adobe Systems, open source, etc). Subsequently, these applications would be easily placed in any stores. "- Says Chowdhry.

Such a solution would open up Facebook for multi-vendor and further enhance your business potential.

The media constantly reports about the work of the experts on their own Facebook smartphone. According to Global Equities Research analyst realization of this idea would be a mistake, and the whole initiative would have ended like the history of the Nexus One.

Recall that the smartphone market failure Nexus One was not associated with technological niedopracowaniem or poor quality equipment. Google specialists simply did not have an idea how to integrate Nexus One of the mobile services and at the same time compete with powerful mobile operators.

Currently, Google efforts are focused on the development of the Android mobile platform and that the company is successful. Chowdhry believes that so should the Facebook - do not enter the market in which all do not know.

In that same vein, other experts speak out, who almost ironically refer to plans to build facebookowego smartphone named "Buffy". To facilitate the work on this project Facebook has hired several engineers who once worked at Apple. Analysts agree that success in a competitive and very difficult market mobile services requires the work of many visionaries, experts and enthusiasts of new technologies. In addition, the smartphone was its own competitor to Apple's mobile solutions. Meanwhile, the works on increased integration with the platform iOS Facebook.

It is difficult to accurately predict what direction will the Facebook. Much will depend on the financial results that will be made public in July. This will be an opportunity to the first, in-depth analysis of the entry Facebook IPO.