$ 2 billion for Facebook bought the company Oculus VR, which deals with the creation of virtual reality techniques. But mostly is known for special glasses Oculus Rift, which can be used in simulation games.
Facebook has announced that the $ 2 billion bought Oculus VR . Californian company specializes in products for creating virtual reality . Its flagship products are the glasses Oculus Rift , which are a set of simulated digital reality video game . Mark Zuckerberg , head of Facebook , said that the technology Oculus " can change the way we work , play and communicate ." Glasses Rift not yet hit the market, but even before the premiere commissioned by over 75 thousand . people.
Platform of Tomorrow
Head of Facebook announced that it plans to expand the technology Oculus , and then used in systems designed for communication, entertainment and education.
- Mobile phones are a communication platform today , and we are preparing to create platforms of tomorrow - Zuckerberg said , commenting on the latest purchase . The creator of the popular social networking site added that Oculus has a chance to become the "most social networking platform in history and can change how we communicate now ."
Interestingly , in December last year, Oculus VR obtained from Andreessen Horowitz fund $ 75 million grant for the placing on the market of virtual glasses. The product has also be developed so that it can be used in education, films , and architectural design . For now, Oculus Rift glasses are directed primarily to the players. They allow the user to literally " feel " as if it was inside the virtual world of the computer game. However, they can be easily adapted to control e.g., military drones . And now use them in training NASA astronauts who with the help of exercise equipment on the surface of the digital preservation of Mars.
The equipment weighs about 400 grams. By imposing such glasses can move and look around in real time in the digital world. The technology allows freedom of movement in virtual reality , because the image is adjusted to the human eye, presented in 3D space reacts and changes with each movement , creating a sensation of natural , such as walking or swimming . The device can be purchased through the official website of the manufacturer for $ 350 apiece.
large purchases
Last month, Facebook gave 19 billion dollars to buy WhatsApp . This application for mobile devices , which easily allows you to send short messages , photos and videos . You can download it for free. Free is also the first year of use. Later, the use of the applications you have to pay 99 cents for each 12 months. What is important in the application does not have ads. Currently, the application has 450 million monthly active users and 320 million per day .
Facebook is increasing in strength - not only in terms of number of users, but also their activity on the site. How is it possible that Facebook makes us more and more? The answer is simple: he knows what we like and understand us more and more.
Mark Zuckerberg announced on Wednesday that 63 percent that day . of 1.28 billion users logged into Facebook , and the percentage of users who log on at least six days a week exceeded 50 percent .
"Like"
Facebook has launched a news channel ( news feed ) in 2006 , but the " I Like it " was introduced only a year later. From that moment the service knows what is really like and what we are interested .
Since then, the news channel has changed with with a simple chronological list , the mechanism " able to study us."
Therefore, posts on our " Wallu " are ranked according to what is most likely to be interesting for us . The purpose of this was to ensure that such views baby pictures of our friend will take precedence before knowing the result of the game " Mafia Wars " achieved by another of our friends .
This mechanism , however, was far from perfect. Funny meme collected thousands of high-speed " lajków " when a reliable analysis of military conflict was punished by the algorithms Facebook, because you do not obtain the approval of members .
junk posts
This meant that " walle " were filled with " junk information", where users truly hated . These posts were " clickable " headlines for gain as much polubień and " clicks " . And these lead to pages filled with spam and ads.
Facebook buys glasses transferring to a virtual reality. For two billion U.S. dollars
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In the absence of the " I do not like this " algorithms Facebook, had no way of knowing which posts the users are not interested . Finally , a year ago, Facebook has admitted it had a problem with the quality of the content . Service began collecting new data to generate insights that old data - liking of , make comments - could not do .
By Facebookowi in the conversion algorithms are currently three data sources : surveys , A / B testing and research on the time the user spends away from Facebook when you click on the post and what he was doing when he returns .
thousand version
Facebook testing variations of their algorithms by showing him a small number of users . As it turns out , may be even a thousand different versions of the site for different groups . Facebook collects data from them to see which generate positive change , and that negative reactions.
Every time you log in to Facebook, sites algorithms must choose which of the average of 1,500 posts to put on top of our news channel .
Some speculate that the changes were developed specifically for the degradation of some sites and at the same time to raise the ranking of others. - Facebook determines the quality of content is not the objective ranking system , but according to users' tastes - emphasizes Will Cathcart , who in the company of Menlo PArk oversees product management teams .
